30 Years of Explicit Creativity.
Nobody in their right mind would come to this part of town. It’s not safe, they say. And maybe a little scary.
So many have lost their nearest and dearest here. Oh, they’ve come to look for them, over and over. But found them changed. Forever. Not ever wanting to go back to the life they once knew.
This part of town isn’t for everyone. We work throughout the night here. Burning the midnight oil in the ghettos of our souls. Often alone, under a canopy of stars and dreams. The hours are long. And unforgiving. And rejection?
Well, that’s part of the game.
When someone loses their way, and finds themselves in this part of town — even if it’s stubbornly against their wishes, they don’t hold it against us.
Because we bare our souls here. And turn strangers into friends. And friends into partners. And partnership, at least in our part of town, lasts forever.
We’re The D’Hamidi Partnership
A GIANT LEAP.
To create a sense of dynamism and movement, we capture our Markhor in mid-motion as it is about to leap into the future — taking a natural action into the supernatural.
UNLOCKING TIME.
Armed with the science of longevity, UAE’s largest health vertical conveys celestial gravitas and sophistication with the typographic addition of a Grecian letter and a visual nod to the North Star that lights the way for humanity to unlock time.
BRANDING A DESTINATION.
The full scope of destination branding comes into full force with a seamless dual-language name-graphic that welcomes one and all. Salam!
TURNING SEASONS INTO EXPOSITIONS.
Our theme for the Pakistan Pavilion leveraged 12 seasons for one reason: to make the visitor journey among the most memorable at Dubai Expo 2020.
DREAMING A NEW DREAM.
We rehauled and rejuvenated the brand so that Zong 4G appeals to Gen Z, all the time centered around the visual and sonic branding of the gong.
REJUVENATING ESTABLISHMENT.
By refreshing Faysal Bank’s brand and identity, complete with a world class brand manual, we revived, re-engaged and revitalised the bank’s relationship with all stakeholders.
CROWNING ENERGY WITH MEANING.
We create a unique brandmarque that is simultaneously a symbol and a name-graphic in a signature red identity. We place this in a sharp and angular visual environment that leads with the cutting-edge in order to out-manoeuvre the competition.
REACHING OUT TO EVERY HEART,
EVERY DAY.
By migrating all of Mobilink's brands under one flagship platform, we rejuvenated an old brand with a new positioning, a new identity, and a new attitude.
#NoDarrNoDar
With #NoDarrNoDar (No Doors, No Fears), we communicate that when GulAhmed women walk towards a closed door — or any such obstacle — it explodes open. That's empowerment.
MODERN IDEAS.
By streamlining and updating the namegraphic, and by incorporating visual cues from the original namegraphic, we create a modern brand with modern values that still remains true to its roots.
REBRANDING HISTORY & LEGACY.
Our brand and identity for the iconic ICI Roundel borrowed cues from the past and shaped them typographically into an ICI-contoured global signature based on the visual positioning of a Blue Pearl.
CREATING A DESTINATION BRAND WITH MODEL APPEAL
We bring to life the spirit and heritage of The Model Town Club through a classic crest design that inventively makes use of the club’s acronym.
MAKING SAFETY WORK.
BP’s Health, Safety & Environment policy is world renowned. We needed to communicate it in a world class way.
AMPLIFYING THE ROOTS OF PAKISTAN’S YOUNGEST MULTINATIONAL.
Given its world class performance, growth, reputation and corporate culture, we needed to remind the world and Pakistan of Engro’s world class potential.
BROADCASTING UNISON.
By incorporating the Urdu HUM into the Latin alphabet, we convey both provenance and visual wit in a dual language brandmarque that can be read simultaneously in English or Urdu — all the time keeping its distinctive, signature look intact.
DELIVERING ON A PROMISE.
Before launching their Karachi and Islamabad projects on an epic scale, Emaar reminded prospects that, unlike other developers, they will build on their promise.
REFRESHING LIFE, BY SCIENCE.
Going further than the half-flask concept, we have devised a small letter 'b' where the belly of the letter helps form a full flask. By adding a 'liquid' in this receptacle, the full flask becomes alive with activity and chemical reaction. Quite literally, it shows that there is blood in our organisations's veins.
EMPOWERING THE NATION.
Across industries, an entire nation comes to life, courtesy of the power running through their veins.
GLAMOUROUSLY
Leggy models pervade the fashion media space with their stylized sashays and runway attitude. Our first identity celebrates the power of old and new world glamour through a namegraphic that is at once 'envogue' yet exquisitely on-trend and cosmopolitan.
EVOLVING A LEGACY.
We decluttered the PGC brandmarque with surgical precision so that it is updated, scaled, and made fit for modern touchpoints and all digital platforms.
CONVERTING TO GREEN. MIGRATING TO ISLAMIC.
The space inside our Octagram is artfully repurposed with a calligraphically composed dome that spells Islami/Islamic. After various studies, we selected the most graphically visible choice.
BRINGING SUNSHINE TO LIGHT.
We add more sunshine to our name by mirroring the strokes of the typography to create rays of amber all the time borrowing cues from the markings of a rotary dial to suggest elements of scope, intensities, and smart control over our energy requirements. In so doing, we promise the sun and promise zero carbon in a brandmarque that feels simple, accessible yet environmentally-charged.
SPOOLING INFINITY.
By taking the physicality of a spool and fusing it with the concept of infinity, we create an ultra modern namegraphic that not only pays heed to our past but also propels us rapidly into the future. The namegraphic is infinity in motion — as it spools contemporary values of growth, momentum and inter-connectivity.
EXPRESSING LUXURY BY COLOR.
Our brand and identity work for a Dubai
based interiors boutique expressed itself through a deeper shade of luxury.
TRIBUTE TO TRINITY.
By using the power-structure inherent in a triangle, we convey a trusted image of strength. By associating any three key values (trust, leadership, dynamism) with the triangle's three points, we create a trinity we can own. By placing them inventively together, we reveal the letter H both as a surprise and as a tribute.
OPENING BOOKS. OPENING MINDS.
We take inspiration from the shape of an open textbook and use it to create an identity fit for a modern school system.
VINTAGE LEGACY.
Since we were established in 1928 and remain one of the subcontinent’s first flying clubs, we have a huge opportunity to romance the past and fly with the wings of nostalgia.
ADDING MORE SHINE TO THE WAY YOU FLY.
We discovered that the eagle can speak three languages. The language of metaphor. The language of design. And the language of anatomic calligraphy to lift an airline up where it belongs.
EXPLORE NEW TRADITIONS.
In this ultra modern identity, we use visual wit by rotating the letter D in such a way that it becomes part and parcel of a continuously dynamic interface that prospects will enjoy and keep returning to.
BANKING ON PRIVILEGE.
The first privilege was pioneering an upscale retail channel for a Pakistani bank. The other was launching it in a way that was second to none.
RENAISSANCE.
By combining contemporary typography with visual cues from Shamaeel's ornate oriental design philosophy, we uplift the brand image to cater to the modern tastes of today, while staying true to the legacy of Shamaeel.
FROM NUMBER PLATE TO DINNER PLATE.
Our truck art is loved throughout the world for its chaotic vibrancy and wacky incongruity. We use this brand of aesthetic on a signature number plate to resonate culturally and serve deliciously.
CREATING A BUDDING BRAND.
Our Naming and Identity design for a Dubai based floristry resulted in a world class workshop conducted by a world class florist in world class way.
REACHING EXCLAMATORY HEIGHTS.
By using contemporary imagery and high-end modern typography, we use visual wit to combine the initials of Ocean Heights into an exclamatory moment.
CREATING A TOWERING FOUNDATION.
The N-fused pillar is an architectural phenomenon designed to withstand tremendous loads when placed in close proximity with one another. We have chosen a structure which embodies the spirit of standing shoulder to shoulder in order to sustain one greater than ones’ self.
DROOPY EYES.
By using visual wit, we intelligently shape the letters EE (of Layzee) to resemble half-awake/half-shut eyes. Or the kind of expression you'd expect from Garfield, the cat. In this way, we create a name-graphic that is sophisticated in its typography, yet indolent in its anatomy.
DEFINING A CULTURE IN A WORLD CLASS WAY.
Our strategic brand consultancy coupled with a pioneering brand and identity design manual guided PC, in a step by step way, on how to capitalise on its culture — across-the-line.
BELIEVING IN 150 YEARS OF TRUST.
After the merger, a new brand identity was developed with the belief that the largest foreign bank in Pakistan gives prospects more reason to believe in a common future.
AMPLIFYING THE ROOTS OF PAKISTAN’S YOUNGEST MULTINATIONAL.
Given its world class performance, growth, reputation and corporate culture, we needed to remind the world and Pakistan of Engro’s world class potential.
TURNING TOWARDS THE HORIZON.
We used a strikingly open sans serif typeface to create a sense of the cutting edge, together with a debossed leaf motif (garden) and an avian symbol (sky) to suggest flight, height and towering suspension for one of the region’s most luxuriously appointed addresses.
DELIVERING REPUTATIONS.
Through three distinct phases of brand evolution, we helped DHL interpret its guidelines so it could keep on delivering.
RELEASING FREEDOM.
By introducing, naming, branding and launching a new category of services for Warid, GLOW helped to revive its parent brand by communicating to an urbane and vibrant audience.
CURLESQUE.
The visual anatomy of our chosen typeface suggests a sophisticated uprightness combined with natural curls in the ascenders and descenders of the lettering to offer a name-graphic that is both on-brand and on-style.
STAYING AHEAD OF THE GAME.
Known as the founding bankers of Pakistan, our identity development for Zurich-based Habib Metropolitan Bank recommended a shortened brand name, a more distinguished corporate colour, and a more prominent lion silhouette — traditionally embedded in the bank's crest — in order to build on a legacy that never needed to roar.
CONNECTING PEOPLE WITH IDEAS.
At the heart of a Nokia handset, discover something quite distinct from first class technology. It’s a selling personality.
CAPITALIZING ON BRAND INVESTMENT.
Our brand and identity for Invest Capital & Securities transformed a boutique brokerage (InvestCap) into a promising bank (InvestBank) — without having to transform the brand’s personality.
AN IDENTITY ON IDENTITY.
Our logotype and identity for Sindh Engro Coal Mining Company stemmed directly from its name. We contoured the logo in the shape of Sindh, coloured it as black as coal, and beveled it like a cut-diamond (a very old piece of coal) to create a singular and relevant look and feel.
TURNING A CREST INTO A PROMISE.
We create a classic institutional crest using a combination of Western and Islamic design cues, together with anatomic calligraphy, to add cultural resonance to the mane of the lion.
FINDING A THEME FOR EVERY DREAM.
Most paint brands recommend that you see colour. But we got prospects to hear colour by bringing the names of each shade to life.
USING A MOTIF AS A SYMBOL OF PROVENANCE
The legendary blue tiles of Multan get a new lease of life in an identity where we combine key components associated with health and well-being into a signature symbol that is both traditional yet modern.
MAKING A STATEMENT.
We launched and embedded PTC's business principles right across the organisation. In order to live by the rules, we suggested, you've got to play by the rules.
PLANNING FOR YOUR PRESENCE.
Just because you’re physically absent doesn’t mean you can’t still be present for all the lives you lead.
GIVING A CREDIT CARD MORE
BECOMING BENEFITS.
By associating MCB Platinum with a series of becoming financial and lifestyle benefits, we urged prospects to consider becoming cardmembers.
COMMON SENSE. UNCOMMON SUCCESS.
Common country. Common culture. Common values. With so much in common, we launched JS Bank in a highly uncommon way.
LAUNCHING AN INTERNATIONAL CAMPAIGN IN AN INTERNATIONAL WAY.
The brief for an AsiaPacific-wide, PhoneBanking campaign came from Melbourne. Approvals from Colombo. Images from Dubai. First launch from Fiji. And creativity from Karachi.
RE-CLAIMING SHARE-OF-MIND, WITH A LOT OF HEART.
When you have nothing to say, use showmanship. Super Habib's campaign broke new ground in an industry that has commoditised itself with clichés.
HOW TO HAVE YOUR CAKE AND EAT IT TOO.
By selling British land just before Planning Permission is granted, UKLI wanted prospects to understand that owning British land is, in fact, a piece of cake.
INVESTING IN PURITY.
From minarets to calligraphy, Islamic design tends to be replete with visual clichés. We needed to break from the past without breaking from the message.
TURNING GUESTS INTO HEIRS.
Our naming, brand and identity for Heritage leveraged the brand’s unique vision to bring global architectural heritage to life across new developments and signature properties.
CREATING PARALLELS TO EXCELLENCE.
We take the double 'll' in Allez as two parallel lines. We re-adjust their verticality so that they reflect a sense of pace and rhythm all the time giving the illusion of road markings to signify our journey to excellence.
CREATING LEGACY, THE OLD-FASHIONED WAY.
When you trace your provenance to 1947, you appeal to the love you have for your grand-parents.
CONVERSATION CHAIRS.
We use the top angle of a chair's arm and backrest. We interlock them to create an iconic 'S' in both negative and positive space. We amplify this with a wave-like livery to create a distinctive branding pattern. We further channel this design to resemble molten gold in a customized mould to suggest tailor-made sophistication and class.
FUSING TWO GREAT BRANDS INTO ONE GREAT BANK.
When Standard Chartered acquired ANZ Grindlays, Standard Chartered Grindlays was borne. A bank challenged with the brand appeal of two distinct brands.
BOTTLING THE IMAGE.
To help Lana's six exotic fragrances hit home, we developed six exotic visual environments. Then, we bottled them.
GATING A COMMUNITY.
By capitalizing on the capital city's natural affinity with exclusivity and privilege, we promoted Parliamentarian's Enclave as an alternative to Islamabad's Diplomatic Enclave.
MOVING TO A KIND OF ENERGY.
Our brand and identity design for Bosicor, a fully integrated oil refinery, also refined its brand image so that it could urge prospects to keep feeling, keep living and, most of all, keep moving.
ADDING VALUE TO A GENERIC PRODUCT RANGE.
Selling the bare minimum can often backfire. But telling the bare truth can more than often put out the competition.
Unfortunately Fortunate.
Life’s misfortunes can strike anyone at anytime. But with your investments in the safe and capable hands of Al Falah GHP Capital Preservation Fund, there is no reason to feel at a loss.
REPACKAGING TEMPTATION.
Sultry, dark and inviting, our packaging asks prospects to surrender to temptation and, in the process, lose themselves completely in its bewitching and beguiling taste, flavor and promise of escape.
BRINGING LIFE TO LIFE
By using visual wit, we intelligently shape the letters A and L into a visual ligature that vividly brings the brand’s promise to life.
ADDING VALUE TO DISTRIBUTION.
When a one year parts and service warranty didn't dent the competition, Chimera understood that having a personality helps win share of heart, mind and wallet.
THE FOUR LEAF CLOVER.
The four leaf clover is the international symbol of good luck. We used this strategically in our typography-based crest design that reflects a retro seal or label. Moreover, it makes a comprehensive statement by virtue of communicating much more than just our brand name in a singular icon.
SWEETENING THE PACKAGING.
Our work for BP Sweets started by unwrapping their product portfolio and ended with product development, category creation, naming, packaging and communications so that one of Pakistan's classic brands continues to make classics.
SPREADING A BRAND’S WINGS.
By fusing the letter M with the wings of a bird, we create a distinctive symbol that could be invested with meaning and that we could take ownership of in the future. Its abstraction works on many levels. It is an M; a wing; a banner; a wave; and it enjoys a quality of flexibility and modernity that reaches out to the future.
